photo by Michael Miller

30 Day Test Drive of Micronotes Cross-Selling Technology Drives $1.5M In Loan Applications for National Institutes of Health Federal Credit Union

October 16, 2013 -- Using cross-selling technology from Micronotes, the National Institutes of Health Federal Credit Union (NIHFCU) has run one of its most successful online marketing campaigns to date, resulting in $500K in auto loan applications and $1M in mortgage applications in just 30 days.

“Micronotes enables us to effectively engage our online members and intelligently recommend new products that serve their individual needs,” said Tom Poe, vice president of remote services, NIHFCU. “With Micronotes as our digital cross-selling engine, we’ve generated a strong volume of qualified loan applications and an even larger pool of prospects in only a few short weeks. Our members really love the simplicity of the user experience.”

Using Micronotes Cross-Sell, NIHFCU, the nation’s largest credit union serving the biomedical industry, was able to set up its online marketing campaigns within minutes. By combining big data with marketing analytics, the Micronotes platform identified members most likely to respond to an offer for an additional banking product.

As qualified members accessed their NIHFCU online accounts, they were presented with the option to answer one-to-two specific questions based on their personal banking needs and recent transactions. Members that engage in these “micro-interviews” are only one click away from applying for a new banking product or speaking with a member service representative.

Through the course of the 30-day campaign, 67 percent of targeted members accepted an offer, resulting in $500,000 in auto loan applications and $1M in mortgage applications.

“For years, cross-selling has been ranked among the top priorities for credit unions and retail banks. Yet the ability to effectively address the technical and business challenges associated with it haven’t been available until now,” said Devon Kinkead, CEO, Micronotes. “The results of NIHFCU’s campaigns, along with many others, prove that cross-selling can be an achieved in a way that makes the process easy for bank marketers and rewarding for consumers.”


The National Institutes of Health Federal Credit Union (NHIFCU) is one of the largest credit unions in the Washington, D.C. metropolitan area and the nation’s largest serving the biomedical industry. With 8 branches, more than $569 million in assets and 43,000 members, NIHFCU provides affordable loans and banking solutions that save members time and money in Maryland, Washington, D.C., Virginia, and West Virginia. For more information, visit

About Micronotes

Micronotes is a digital sales company that partners with financial institutions and their customers to radically improve the productivity of cross-selling online using big data analytics and one-on-one interviews. Micronotes is headquartered in Cambridge, Massachusetts.

FastStart PR for Micronotes
Kathleen Keating, 617-460-2702